PaaSage is helping Sports and Entertainment organizations nationally to deliver seamless and engaging experiences across all fan engagement, analysis, and interaction channels. PaaSage enables enable sports and entertainment organizations monetize the fan based experience, analysis and monetize revenue. The solution delivers messages that reflect an individual fan’s interaction history, profile, preferences, analysis, social influences, and location. As a result, PaaSage provides organizations the ability to transform fans into loyal brand advocates. No need to wait for 5 years to experience the value of a Return on Investment. PaaSage is able to show a positive ROI analysis in 2 years.
PaaSage helps Sports & Entertainment customers achieve the following?
• Insights, into the fan and powerful content
• Encourage and enrich fan engagement and analysis through intelligent statistics.
• Fan online experience management
• View social feeds and patterns to find complaints from the fans prior to game time.
• Increase sales through a targeted Web experience that fits each fan’s habits and profile.
PaaSage benefits?
• Real-time personalization of the fan experience
• Make each fan engagement count by delivering personalized, real-time offers based upon concessions, merchandise, and other items for sales within the stadium or event.
• Social media campaigns and fan engagement based upon Twitter, and Facebook feeds
• Strengthen the brand by engaging better with the fans to monetize the experience while in the stadium or event.
• Social listening to the twitter feed and Facebook to determine sentiment analysis
• Deepen insight into fan sentiment and interests to deliver a personalized fan experience.
• Customer value intelligence
• Grow the brand by using value- based intelligence to engage the right fans in the right way.
• Predictive analytics find new opportunities for fan engagement by uncovering trends and gaining predictive insights.
• Audience discovery and targeting
• Target the right fans for marketing campaigns by using real-time, fan- based insights.
• Customer analytics with advanced visualization to make decision in real-time
• Optimize decision making by bringing fans into sharper focus through data visualizations.
• Marketing and Web analytics
• Improve the Web experience by getting to know visitors and how they use the site.
• Increase Revenue during game time with powerful analytics.
PaaSage is helping sports and entertainment organizations nationally capitalize on fan engagement, sentiment, and analysis through identification of trends, social feeds, understanding of the fan preferences and behaviors. The solution is monetizing the fan experience and helping organizations to increase revenue.