Sports teams are all faced with a growing concern of increasing fan revenue and attracting more fans. Sales and Marketing teams are coming out with innovative programs to increase the game attendance and the excitement fans receive in the stadiums. The success or lack of performance of these programs are in some occasions not measured due to the inability of Sales & marketing Analytics.
To increase fan revenue sales and marketing teams need to improve personalized web content, social media analytics and marketing optimization.
• Personalized web content– is an area where teams and leagues can connect to their fans and create cross-sell and up-sell opportunities. To effectively create cross sell and upsell opportunities sports teams need to know who is there customer. Not just the season ticket! The fan who has purchased a single game ticket from Stub hub and walked into the stadium.
• Social media analytics– Sports teams need to be able to capture information from Facebook & Twitter feeds about the fan experience while attending a game. Teams and leagues learn what their fans really think about teams, players, trades and the in-stadium experience with social media analytics – not just listening, but by accurately discerning tone and sentiment. The majority of teams capture this information for google and there is no analytics on the real time affects from social media.
• Ticketholder marketing optimization- Speaking of tickets, season tickets are critical for teams each year. With thousands of seats that must be filled for each game, knowing the most expensive and desirable seats are sold makes marketing and planning easier. Sports teams are faced with capturing information on the fan and growing the evolution of the fan from a single game, season, to a corporate ticket holder.
Sales and Marketing Analytics is critical to monetizing the fan based experience. Having a data model and data capture will normalize all the information from the various data sources. Starting with a Data Warehouse and CRM is the core of a sales and marketing platform. Carvechi Technology PaaSage unifies information from all the data sources, captures information and powerful Sales & Marketing Analytics powered by SAP HANA.
FanPaaS a mobile loyalty platform is the solution for Sales, marketing, and increasing revenue from merchandising and sales. FanPaaS creates a personalized fan experience, improves loyalty, customer information management, powerful analytics, Big Data Collection, Data Lake configuration, and social media intelligence. Carvechi Technology is working with Sales & Marketing teams to increase revenue by 12% a year and provide the data sports teams require.