Teams across the country are trying to figure out how to monetize and make money using Big data Analytics. Big data is changing the game of sports from player analytics, venue management and more importantly fan engagement. For the majority of sports teams using Big Data is a costly and expensive journey and evaluating all the many different vendors can take a lot time and the deployment of the solution can take years.
The best suggestion is to start small and do not try to rollout an enterprise wide solution within a single instance. In addition, as player analytics is important to every team the Money Ball solution for analyzing player performance is important. However, considering the fan and customer acquisition is important to driving incremental revenue for the team.
Increasing revenue from concessions, merchandising, tickets, and fan engagement will help with the cost justification of expanding the solution to other department.
With the majority of fans bringing smart phones to the stadium so they can interact with other fans and if the stadium has a solution for mobile ticketing the devices are being more prevalent inside the stadium.
Taking advantage of this digital movement is how teams can increase incremental for the team. This solution requires a data warehouse to access all the data sources and Carvechi Technology Mobile client FanPaaS.
FanPaaS a mobile loyalty platform for sports teams to increase engagement and revenue. Fans want more engagement and a deeper connection with the team. The issue is the majority of sports teams do not know who is the fan and how to market to this potential new customer. The marketing to the fan does not just stop at the stadium and continues to the fan at home and getting them to participate in in game moments. These highlight moments are captured and shared with other fans creating a community and a VP of Sales & Marketing dream.
The international market is equally as important to the success of sports teams and the requirements are very similar. In fact, some sports teams are trying to open other international cities for fan loyalty