Carvechi Technology

PaaSage Analytics platform for sports

PaaSage analytics platform for sport teams offering powerful SaaS to national sports franchises. PaaSage is an online platform that helps professional sports franchises — especially those in small markets — struggling to capture fan identity, improve brand control, grow fan base loyalty, and enable targeted marketing.

Professional sports franchises, particularly those in small markets whose IT staffs are miniscule, are struggling to provide their customers with analytics-enhanced, primarily mobile-delivered experiences that consumers have grown accustomed to elsewhere. Southwest Airlines’ mobile app can get anyone through TSA security while NFL franchises struggle with paper tickets that cause long entry lines because of inadequate identity checks. Reward mobile apps from retailers like Starbucks, Kroger, and Pinkberry offer rewards programs that fuel a deeper understanding of buying physical presence and behavior but no MLB team knows exactly who is sitting in what seat at any given time because of how paper tickets are commonly transferred.

PaaSage is a SaaS-based analytics platform built in strong partnership with SAP Hana Cloud that provides NBA, NFL, NHL, and MLB teams with the ability to enhance and monetize the fan experience. In conjunction with a mobile app that allows guests to accumulate loyalty points, PaaSage enables franchises to get an immediately actionable understanding of entry behavior, offer flash merchandise sales, provide enhanced concessions, and upsell unique experiences to interact with players, all with guests currently present in the venue.

PaaSage turns raw data into power analytics leveraging SAP’s ability to integrate data from sources like Salesforce™, Tickets.com, Micros, and NCR, enabling a franchise to continue a deeper relationship with fans after the games are over. Ultimately, this provides even the smallest of pro sports IT budgets with the deep fan understanding they need to capture more revenue.

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